While Heineken is now brewed elsewhere in The Netherlands, this redbrick former brewery is where the brand started, back in 1867. A 1.5-hour self-guided tour here is a high-tech interactive experience, covering the history of Heineken, the heritage building, and the brewing process.
One of the highlights is visiting the original brewing room with its enormous vintage copper vats. Along the way you’ll see displays of antique Heineken signs, coasters, and other promotional materials.
At the end of the tour, you’ll learn how to pull the perfect draught at the Best ‘Dam Bar, located underground in the former fermentation cellar of the brewery, plus try two beers (included in the price of admission). And of course, you’ll exit through the gift shop — chock-full of Heineken-embossed items, from T-shirts to keychains to bottle openers.
If you’re really into beer, consider booking a pricier 2.5-hour VIP tour featuring a live guide, behind-the-scenes access (including a visit to the roof), and tastings of multiple beers from the Heineken portfolio.